Pet Food Manufacturers Comparison Chart Dairy Ingredients in Pet Foods (Colostrum, Milk, Whey, Cheese, Yogurt) Rationale for Dentatreatâ„¢ Rationale For Equine Dietâ„¢ and Supplements Probiotic Supplementation Biotic pH- and pH+ Rationale For Nutritious Oils Clinical Veterinary Nutrition Omega-3 Spectrum Dry Vitamin Basics DSM Oxidation: The Unspoken Danger in Processed Pet Foods The Truth About Pet Foods Rationale for Archetype Diets Wyscin and Other Raw Food Safety Innovations at Wysong Wysong's Master Key To Health Does America Owe an Apology to its Pets How to Apologize to Your Pet Welcome - Wysong Pet Health and Nutrition The Safety of Vitamins and Minerals in Pet Foods Vitamin C in Pet Foods Vitamin D in Pet Foods Vitamin K in Pet Foods Salt in Pet Foods Yeast in Pet Foods Methionine in Cat Foods Montmorillonite Clay in Pet Foods Mung Bean Sprouts in Pet Foods Probiotics and Enzymes in Pet Foods Proteinates in Pet Foods The Soy in Pet Foods Myth Taurine in Cat Foods Turmeric in Pet Foods Kelp in Pet Foods Lecithin in Pet Foods Limestone in Pet Foods Meats in Pet Foods Methionine in Pet Foods Enterococcus Faecium in Pet Foods Fish Oil in Pet Foods Flax Seeds in Pet Foods Fruits and Vegetables in Pet Foods Garlic in Pet Foods Poultry (Chicken) Giblets in Pet Foods Grape Seed Extract in Pet Foods Guar Gum in Canned Pet Foods Corn and Soy in Pet Foods Di Calcium Phosphate (DCP) in Pet Foods Digests in Pet Foods Ecklonia Cava in Pet Foods Wysong Pet Food Ingredients Explained Animal Plasma in Pet Foods Artichoke in Pet Foods Aspergillus in Pet Foods Black Pepper in Pet Foods Bugs, Mice and Grass as Pet Food Ingredients Carageenan in Pet Foods Chitin in Pet Foods Citric Acid in Pet Foods 'Real Chicken' in Pet Foods Fluff, Puff, and Smoke in the Pet Food Industry Irritable Bowel Syndrome in Pets Pet Foods and Bird Flu High Protein Pet Foods and Kidney Disease Dog and Cat Urinary Problems Wysong Prevention and Therapy Guide Allergen Free Pet Foods Cold-Processed Canned Pet Food Pet Foods Developed by Vets, Breeders, etc. Grain Free Pet Food Pet Foods Without Added Vitamins and Minerals Tapioca in Pet Food Are Meat By-Products in Pet Foods Bad? Why Feed Any Processed Pet Foods? Animal Testing and Pet Food Feeding Trials Pet Nutrition is a Serious Health Matter Large Breed Puppy Foods Can Pets Consume Raw Bones? Should Pets be Vegetarians? Should Pets be Vegans? Euthanized Pets as a Pet Food Ingredient Rodents as Pet Food Ingredients Rabbit vs. No Rabbit in Pet Foods Breed Specific Pet Foods 22 Pet Food Fallacies GMO Ingredients in Pet Foods Diet Guides for Pet Health Conditions How Important is Caloric Content in Pet Food? The Pet Food Ingredient Game Can Pet Health be Simple? What are the Healthier Grains? Raw Pet Food Deceptions Exposed The 'Food Allergies Are Cured...' Myth The Challenge of Properly Diagnosing Pet Food Ingredient Allergies The 'Don't Feed Your Pet Table Scraps' Myth The 'Don't Feed Your Pet Bones' Myth The 'Exotic Pet Food Ingredients Mean Good Nutrition' Myth Pet Food Toxins Why You Should Not Rely On Pet Food Ranking and Pledges The "Order of Pet Food Ingredients" Myth Should You Feed Raw To Your Pet? The Case Against Raw Frozen Pet Foods Does 'Organic Pet Food' Mean Healthy? Wysong Pet Foods Preservation Methods Why are Wysong Pet Food Bags Small? Reusing Wysong Pet Food Packaging Why Does Wysong Make Formulation And Ingredient Changes? Why Wysong Pet Foods Are Not Always Uniform Wysong Pet Food Can Linings The 100% Complete Pet Food Myth The Real Problem in Pet Feeding Does Your Pet Need a % of Something? How to Rotate Wysong Pet Diets Why Intermittent and Varied Pet Feeding Pet Foods for Both Canine and Feline Combining Raw Foods and Wysong Pet Diets Fresh and Raw Pet Diets Wysong Feeding Recommendations for Finicky Cats How to Use Wysong Human Supplements for Pets Dry Matter Analysis of Wysong Dry Diets Dry Matter Analysis of Wysong Supplements Wysong Pet Foods Processing Methods Dry Matter Analysis of Wysong True Non-Thermalâ„¢ Raw and Canned Diets Archetype Diet Differences Archetype Special Features Rx Diet Regulations Pet Inoculant Uses What Wysong Pet Diets to Begin With? How to Transition to Wysong Pet Foods Wysong Pet Foods Feeding Amount Guidelines Wysong Pet Food Quality Control Rationale for Feline Diets Special Wysong Pet Food Features About Wysong Healthy & Holistic Pet Food Wysong as a Holistic Company Comparing Pet Foods Based Upon What Matters How To Choose Healthy Pet Foods Ingredient Sourcing Wysong Media |
Comparing Pet Foods Based Upon What Matters-The First Study of its Kind in the Pet Food Industry-Purpose: Anyone responsibly choosing food products for their family and pets must have health as the primary objective. Food can indeed impact health more than any other factor. Essentially every degenerative disease is now linked to diet in one way or another. Given that as the starting point, how does the public sort through the confusing clutter of pet foods the marketplace? Each one claims to be better and healthier than the others. But since pet foods are essentially nondescript processed artifacts that cannot be identified as a steak, drumstick, grain of corn or rice, or the like, a lot of trust has to be extended by the consumer. Contrary to popular belief, regulators do not oversee manufacturing or formulations - rather, only what is said on the pet food label with regard to ingredient nomenclature and nutrient percentages. Regulators also do not control who becomes a pet food company - really anyone can. Since pet food manufacturers can make about any claim in advertising and brochures (and boot leather and rancid soap could create adequate protein and fat percentages, and a pinch of organic caviar and filet mignon in a formulation can make a "new organic caviar and filet mignon" diet), official-looking labeling and literature is meaningless by and large. Intelligent consumers should be skeptical of all claims based on in-vogue sound bites such as: natural, high protein, breed specific, human grade, organic, no corn or soy, etc. Pet health cannot reduce to one singular feature in one particular packaged product regardless of how much profiteers would like the public to think so and regardless of how much a lazy public (solve all problems with a purchase, a pill, a surgery) would like to reduce it to such simplicity. Everything good in life takes effort. Feeding pets is no exception. The ideal diet is that diet pets are genetically adapted to - the food in kind and variety they would eat if returned to the wild. That requires thought and meal planning, not just emptying a package into a bowl. This can be accomplished most perfectly by obtaining fresh food from the grocer and preparing meals. Manufactured foods and supplements can also be used but they should come from those who understand this simple archetypal feeding principle and are competent to make pet products as close to that model as possible. Instead, most pet food manufacturers, themselves naively believing nutrition and health come from packages, fill the market with an endless variety of savior foods with "special" ingredients and formulations. Choosing a pet food because a brochure says corn is evil or pets need special diets for their particular size and similar marketing hot buttons, are ruses at best or a show of company incompetence at worst. This study is designed to provide criteria that cut through mere claims, marketing and propaganda to the core beliefs, credentials, philosophy and principles of the producer. The old adage, "You cannot get blood from a turnip" applies here. If a pet food company has no true health credentials and has an erroneous health and nutrition philosophy, how can healthy food and healthy pets come from that foundation? Study Design: The following chart was compiled by requesting information from a wide range of natural pet food companies. We chose primarily those companies at the so-called premium end of the scale and those making claims about being innovative and healthy. Interviewers attempted contact by e-mail and/or telephone if the information required was not on the company's web site or in their literature. "NR" (no response) means the company did not provide adequate information in their literature, avoided answering the question when directly asked, or would not respond by attempted personal contact (at least 2 attempts). The significant NR gaps in the chart should be construed as a willful silence so as not to reveal damaging information, unresponsiveness, or an honest lapse in communication. The 20 billion dollar worldwide pet food market is enticing to the business community. One could only imagine the heyday that would occur in the human food arena if people would apply the same foolishness to feeding their family that they do to their pets. If people would voluntarily eat only one "100% complete" food from a package at every meal, every day, think of the frantic race to capture that market! Since virtually any person - regardless of nutritional or health skills - with capital can go to any number of private label manufacturers and have "shelf" formulas tweaked slightly to create a "new" brand, the pet food market is a flurry of wannabe moguls. They target a profitable niche and then create the illusion of newness, health, or danger to all pets that do not eat the new wonder brand. The gullible, convenience driven (want one solution in an easy-pour package) pet owning public is the target. It's a modern version of the old snake oil panacea ploy. Sadly, many aspects of the pet food industry have the flavor of a travelling snake oil medicine show. The discerning consumer must ask the appropriate questions of any producer claiming to produce healthy products. The fundamental issues that should be put out of the way before looking at such things as protein %, ingredients, methods of manufacturing and packaging would be the competency of the people in charge at the company, their nutritional philosophy and their efforts to responsibly educate the public. These logical and critical issues have never before been addressed. The reasons why will become apparent to the reader. Questions That Matter:
A cursory review of the chart demonstrates that only one pet food company scores properly in all criteria. Most companies were extremely hesitant to answer the questions. Many tried to obfuscate and many simply would not reply. (For example, why would a company want the public to know that their supposed complex health products are being developed by people who do not have scientific, medical, or nutritional expertise and competence?) Why are questions from consumers like this not reasonable? Why are they not being asked? It is clear from the number of non-responsive (NRs) companies in our survey that the industry by and large knows what is right, they just are not doing it either because they don't care or it is too expensive to put resources into education to teach people to be health independent. Also, meaningful research and development requires staffing with capable people who are costly. It would also mean that the businessmen at the top would have to relinquish control of formulations and processing to those with competence and principles other than the bottom line. This study may seem at first glance self-serving but it is simply the way the data falls because the focus of nearly the entire pet food industry focuses on profit and marketing related issues peripheral to true health. We could have used different criteria such as advertising effectiveness, marketing expertise, business expertise, financial resources, size of sales force, advocacy of 100% complete feeding, rate of growth, willingness to follow the market, promotion of nutritional fads – no corn or soy, human grade, no by-products, no meat meals, organic, natural and the like (See The Pet Food Ingredient Game) – prettiness of packaging and brochures, etc. (The company who won the present study would lose on that one...) Unfortunately money and fad ideas are the usual criteria to measure pet food company and product merit. Companies read business charts and profit and loss statements, not scientific and medical journals. On the other hand, using company resources to empower consumers with the knowledge to take control of their own health destiny is the furthest thing from their minds. Companies want consumer dependence, not independence. No pet food company (other than one) has clearly brought the health of pets forward as the number one agenda. No other company actually teaches people how to be so health independent that they need not buy any processed packaged product. That is a measure of the underlying sincerity and honesty consumers should prioritize in their selection process, and a guide for where they should turn for honest health information. Preface To The Chart: Although the names of the companies have been X'd out, the data that remains reflects accurately the results (in spite of the fact that the contrast between others and Wysong is so remarkable). Since the information was gathered by telephone, e-mail and literature survey and those who responded (or did not) may not have properly represented the company in question, we decided that it would be most fair not to identify the companies. We also felt it best that you, the consumer, do the investigation. No argument ever defeats direct experience. Since many producers have been alerted now to the questions in this study and have had time to prepare, you may not get quite the same reaction our researchers did catching them off guard. Nevertheless the truth will emerge as you press them for answers. Asking The Questions: You must begin your investigation of a pet food manufacturer with distrust and skepticism. You cannot tacitly believe what is printed on a bag or in advertising. When money is involved, people (which companies are made of, remember) can mislead, distort, fabricate and outright lie. That is a fact of life. Just because a pet food package or brochure looks official does not mean that what is said accurately reflects what is really going on. There are no pet food policemen. Regulators only step in to make sure nomenclature on packaging is standardized. For example, they make sure that protein % is listed but they do not control what is actually put in the package that creates the protein. They make sure producers say "beef" and not "cow" but they do not control whether what is really in the product is ground up old leather coats or not. This is not to suggest that old leather coats go into pet food, just to say that it could happen and you, the consumer, would not know. Thus trust becomes everything. An enormous amount of faith is extended when pet foods are purchased. Your job is not to find out which company "says" they are natural, holistic, organic, soy-free, human grade, veterinary recommended or the like, but to find out if what the company says should be trusted and if the company is really qualified to be entrusted with your pet's health. These are the questions (left to right in chart) you need to ask companies to make your trust warranted:
Pet Food Manufacturers Comparison ChartNR - means the company did not reply, did not reveal the information in literature, refused to reveal when personally contacted or provided vague or misleading information. Partial/? - means the company only produces some of its products and has private label manufacturers produce the rest. Most would not reveal the percentage. *Spokesman stated they were the manufacturer but other information revealed that at least their canned, freeze-dried and extruded foods were manufactured by an outside private label company. **This company is a large publicly traded company. As such they usually have professionally skilled people employed but their efforts are usually toward such things as production efficiency, profitability, conventional reductionistic nutrition and product design to capture sales. We could not find information that they teach people the dangers of the 100% complete myth or how to be health independent.
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